Join Our Affiliate Program
Join the Fafabet affiliate programme and partner with us to promote a regulated UK-facing sportsbook and casino offering. We welcome publishers, streamers, affiliates and marketing partners who want a straightforward commercial relationship built on clear reporting, compliant marketing and fair compensation. We work with partners of all sizes and aim to make cooperation simple and reliable.
Programme purpose
Our affiliate programme is designed to create a mutually beneficial channel for driving responsible, compliant traffic to our UK site. We focus on quality referrals and long-term value rather than short-term volume. Partners help us reach relevant UK audiences while we provide the tools and commercial framework needed to convert and retain players within regulatory guidelines.
Partnership benefits
- Multiple commercial models available to suit different partner types - from content sites and streamers to comparison portals.
- Dedicated affiliate manager to help with campaigns, tracking setup and performance reviews.
- Localised UK creatives and assets, plus suggested landing pages to improve conversion.
- Regular payments and consolidated reporting to make accounting straightforward.
- Support with compliance and safer gambling messaging so campaigns meet UK advertising standards.
Commission structure
We offer flexible commission arrangements tailored to partner needs. Common options include revenue share, CPA or hybrid models. Specific terms are agreed during onboarding and set out in the partner agreement. Payments are calculated on verified net revenue once any applicable adjustments have been applied.
Payments and adjustments
Payments are issued on a regular schedule and are subject to standard validations such as fraud checks and reversal allowances. Any deductions for chargebacks or irregular activity are handled transparently and shown in the monthly statement.
Tracking and reporting transparency
Partners receive access to a secure affiliate dashboard with campaign tracking and performance metrics. Reports cover clicks, registrations and verified conversions so you can assess ROI. Attribution windows, cookie settings and reporting granularity are agreed up front to ensure tracking matches your promotion approach.
Marketing tools and support
- Pre-approved banners, landing pages and text links localised for the UK market.
- Deep links and integration support to route traffic to specific sections like sports, live casino or promotions pages.
- Technical assistance for tracking setup, creative placement and troubleshooting.
- Guidance on compliant advertising and safer gambling copy for all channels.
Long-term cooperation
We look for steady, professional relationships and regularly review performance to offer tailored terms for high-quality partners. Compliance with UK advertising rules and responsible gambling practices is essential. If you are interested in working together, get in touch through the affiliate sign-up form and we will assign a manager to discuss opportunities and next steps.